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The World Wide Web has become a must for the company marketing and operating plans. When you compare traditional advertisiing costs such as mailers, radio and television to the Internet, the cost to develop and maintain the company web-site are relatively inexpensive. In addition to low cost, the Internet provides 24x7x365 access to your products and/or services. If you plan to be in business in the next 2-5 years, then you must consider how the Internet fits into your short and long term business plans.
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